Our Mission

Our mission is to close the gender gap faster by democratizing access to career coaching. To help women get more money, more opportunities, more influence, more fulfillment.

People love to learn with Guru

9/10
9/10 users reported better learning outcomes.
80%
80% of students see their course through to completion.

“I found the course material to be highly engaging, and the intructors to be helpful and communicative.”

Annabelle Porter
Australia
Our VALUES
1. Walk the Talk
2. Unlock Transformation over Transaction
3. Lift and Be Lifted
4. Honor Self-Care
5. Enable Equitable Access

Our Guiding Principles

Deliver courses that prioritize quality over quantity.

Focus on accessibility and make learning equal for all.

Create courses that deliver excellent value for money.

Celebrate inclusion with a diverse team of contributors.

Our INSPIRATION: KATIE SANDWINA
Katie Brumbach was born in the back of a circus wagon in the late 1800’s to two Bavarian performers. After years of dazzling audiences with her jaw-dropping strength, one day in New York in 1902, Brumbach came across the World’s Strongest Man, Eugene Sandow, and the two had an epic weightlifting showdown.

Brumbach definitively won when she lifted 300 pounds over her head with one hand, while Sandow barely got the weights to
his chest with two hands.

Her victory proclamation? Changing her name to Katie Sandwina in honor of the man she defeated, Eugene Sandow. The Great Sandwina was born.

We are inspired by her strength and her advocacy for women. In 1912, she became the vice president of the 800-member Suffragette Ladies of the Barnum & Bailey Circus and was sometimes referred to as Sandwina the Suffragette.

Katie Sandwina lifted others, fought for women’s rights and lived a life deeply committed to equity. She is our inspiration to lift you.
DEE
"My SANDWINA Coach, Julie, helped me find my voice in the workplace. I’m now more confident in my skill set and know what I bring to the table. I also have a better sense of myself. I know exactly when I’m self-sabotaging and when I’m being restless. I’ve learned to be still, breathe, and trust what I want without extra guilt."
SARAH
“I had a life-changing (no exaggeration) session with a SANDWINA ‘Lifter’ and professional coach named Azalia - and I want the same for you!If you are seeking external counsel to further your career, start a business, or tackle complex issues in your current role - I want to help you try them out!”
TATE
"Sharing my gratitude for SANDWINA and Julie!! My wish for everyone is to have the community and the guidance that gets you the life and career you want. It takes a village to get a girl a job."
ROMA
“Being coached by Azalia was one of the best things that I never knew I needed. She showed me how to name and understand my strengths and she taught me how to be intentional in calling upon different specific strengths in order to achieve my goals. She has helped me grow and I’m thankful for having her as a coach.”
YOUAN
“I was lucky to have Bridget as my coach when I was leading a $30M e-commerce transformation project. With many challenges in a very complicated and noisy environment that I had never experienced before, Bridget was the light to me when I felt in the dark. The experience I had with Bridget still inspires me today and continues to provide positive impact on my work and life.”
JACQUI
“Joy is an incredible listener who deeply processes what you’re telling her. She guides you to explore your inner-most reaches in a gentle and mind-opening way in order to tackle what’s holding you back, and then provides tools that will propel you into the future you desire. Joy is expertly skilled at what she does and I cannot recommend her highly enough.”
JENNY-LEE
“Working with Nymphaea has been a transformative experience. Especially the ability to tap into my own strengths and potential. She helped me understand those strengths and develop strategies to leverage them effectively. With that I have built a greater sense of self-confidence. I highly recommend her services to anyone seeking guidance and clarity for positive life changes.”